Remember the catchy J.Grams. Wentworth jingle that got everyone singing in the shower? Well, today’s guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including “Call 877 Cash Now”. Now, Ken works as CMO at Master Outsider. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. (more…)