The fresh new dating app offered to donate $1 towards the business for every person who used it, which contributed to a good 2017 contribution off $50,100000

The fresh new You.S. Best Court’s choice so you’re able to overturn their landmark governing with the Roe vs. Wade have organizations however performing as a consequence of navigating just how to target abortion liberties, but OKCupid has already been focus the online marketing strategy around the topic.

Encouraging Arranged Parenthood contributions through in-app announcements; Giving advertising space for the says in which abortion is likely to end up being illegal; Supporting Planned Parenthood’s business day of action having “digital go-out”; Surveyed pages for the abortion-associated subject areas. (more…)