- Become responsive or more so far.
K-charm brands usually spend less than simply six months towards the planning and you will initiating factors, while Western labels just take longer, leading them to not able to respond to the fresh styles or fads. Korea’s “timely charm” method in addition to helps make the things more affordable, compared to what exactly is offered by highest merchandising chains.
Having marketers and you will communicators, enjoying and responding to make-up fashion is a must for success. Like, right now folks are speaking of hyaluronic acidic; a year ago the brand new hot ingredient everyone was collagen. Otherwise carry on and you will launch points appropriately, you’ll lose-out.
- Teach users within the a great means, non-attempting to sell way.
At top level conferences out of C-suite managers and a publicity firm’s elderly officers, the organization boys details “what we require the general public to learn
In the 2012, Charlotte Cho watched K-beauty since the a possible pattern and you will circulated SoKo Glam, a retail website getting K-charm. SoKo Glam enjoys an alternate content site called the Klog, that explains in order to profiles utilizing factors dependent on their needs and inquiries. It’s also possible to communicate with a great concierge. (more…)