Igor Andreev and you will Masha Komarova’s naughty, gender-fluid patterns draw on enough time-destroyed fairytales and you will pagan life style, demonstrating there was a whole lot more in order to Russian style than explicit blog post-Soviet 
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The majority of us turned to designs so you can deal with the new pandemic-induced chaos of your a year ago – however, Igor Andreev has taken so it to another height. Just after several years of working in trends mass media, the fresh Russian designer is back to help you his youngsters hobbies away from knitting and you can, together with pal Masha Komarova, authored Vereja – a label redefining the living of Russian knitwear to own another type of generation.
Russian style is sometimes of this urban settings and you can post-Soviet lifestyle, that have tower take off properties, constructivist structures, and you will rave-passionate sportswear controling the newest runways recently. Vereja, however, shows a completely various other and you will just as authentic top to Russia, tapping into passionate rural setup, fairy reports, and pagan living for determination, and you can flipping colourful balls away from yarn for the a party out of intercourse-fluidity, sexuality, and the entire body.
The Vereja’s garments is actually hands-knitted, that is a fairly . Brand new activity may have been passed compliment of generations, however,, by and large, it’s entirely overseas in the wonderful world of highest fashion. Andreev himself was born in the little town out of Ustye during the this new Moscow part and simply examined to knit due to passion classes on a local college. Initially, he was forbidden to participate categories as he try a son, but, determined in his trip to learn such additional skills, the guy insisted.
Looking straight back, knitted and you can crocheted clothing was indeed usually doing Andreev. In the childrens favourite-embellished sweaters their mum manage interest, with the home made doilies that have been dotted around the house, indeed there decorative thrives – passionate because of the youngsters recollections and private records – is actually built-in into the Vereja business. The fresh label’s newest lookbook watched Andreev and you will Komarova go back to Ustye town, whenever you are almost every other hitting photos sees huge reddish doilies piled on top out-of a beneficial Lada auto. For those two music artists, humble beginnings aren’t something you should mask, but an innovative capital worth celebrating.
Folkloric title Vereja are knitting a unique narrative for Russian trends
Vereja’s AW21 collection was a story out of several reclusive sisters – exactly who may be forest dwelling nymphs – making their home getting a lives in the city. A keen olde-worlde backdrop, possibly, however the garments is associated with Russia’s new trend history, too. The brand new designer received out of their memories out-of exactly how anybody familiar with dress in short Russian places about 1990s and very early 2000s – when fashion try aspirational, fascinating, and you can a reason in order to liven up.
Within this collection, you can find barbie-green knits, hip-hugging lace shorts paired with durable plastic sneakers, and studded deconstructed denim caters to – none where carry out see through put in a tunes video in the Y2K point in time. Certain clothes were made out of upcycled materials for example old tablecloths, doilies, and you may sweaters purchased in second hand places otherwise donated because of the family relations. Trend, to the Vereja duo, concerns individuality – making it takes place with whichever was at give.
Vereja: Igor always work in manner media in Moscow, given that a publisher-in-master at Numero Russia. When the journal finalized he had been unemployed and you may came back to his teens hobbies from knitting. In 2019, he created new brand’s basic range in a matter of months. Into the 2020, there clearly was the newest pandemic following lockdown, and that we spent collectively. This is how we decided to need Vereja of a form of art opportunity so you can a proper manner brand name.
Vereja: Igor grew up in a village only beyond Moscow, and you can knitting and crocheting are section of his existence regarding start. Their mum regularly knit sweaters having comic strip characters to own him with his brother. At some point, a kid’s crafts group were only available in their school. They did not want to know Igor because was not designed to end up being getting people, however, the guy insisted. In order children he learned in order to knit doilies, stuffed playthings, right after which switched so you’re able to Pokemons (which two decades afterwards finished up within the Vereja collections). Whenever spring season came as much as plus it had warmer, most of the people quit brand new kinds. However, Igor didn’t come with family relations, and absolutely nothing to complete, therefore he lived concentrating on systems on the local knitting fair along with his professor – crocheting rose arrangements and you can spider webs. Later on, Igor’s aunt perform get him knitting guides and yarns. Up coming, aged twelve, Igor accustomed build tablecloths and you can doilies and that their sibling put to sell during the their work in the newest laundrette.